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"Blend Line", is a racing term that is used to describe the line on a race circuit that divides the pit lane exit from the race track. BlendLine is a brand of clothing designed and built in Hereford, West Midlands, UK. The brand name, true to its motorsport meaning has a similar ethos. BlendLine inspires pure passion for automotive lifestyle and all the things that go along with it. Speed, performance, art, style, drive and most of all passion for cars. BlendLine was created and developed  by “Car People” for “Car People” and persists to keep the authenticity unique and loyal to it's automotive origins. The brand is focused on producing quality casual wear with custom finishing and crisp design. BlendLine's style of “street wear”, is heavily influenced by British motorsport and driving some of the best roads from around the globe.